Rumors, well Popbitch, suggesting The London Paper is being closed down. Never read the papers, but friend works on it. Anyone know any more?
If not - which is your favourite of the free press, and why? And what happened to The London Line (came out about 3 years ago).
Comments
NEWS INTERNATIONAL PROPOSES CLOSING THELONDONPAPER
Today, staff at thelondonpaper were told that we propose closing thelondonpaper.
This has been a tough decision but reflects News International's strategy of streamlining its operations and focusing resources on its core titles. We have begun a 30-day consultation with the staff and intend to continue publishing thelondonpaper through this period to the middle of September.
Since its launch, thelondonpaper has made great strides in a short space of time, surging ahead of the closest competitor almost immediately with its fresh approach and innovative design.
Despite the achievements of the team, the performance of the paper in a difficult free evening newspaper sector has fallen short of expectations. We have decided as a business to invest our resources in those parts of the business where we foresee strong growth potential.
We believe that our titles are well positioned for the future and we look forward to continuing to deliver the biggest and best audiences to all advertising clients.
Murdoch doesn't like anyone getting news for free, he wants to start charging to read the Sun and the Times online. All the more so seeing as advertising money has fallen. Rebekkah Wade, sorry Brooks, is being promoted in News Corp and hates the London Paper as it takes so much of the Sun's sales
Still, happy trees are probably a better argument.
I hate to agree with Murdoch but I think he is right in trying to make readers pay at least a nominal amount in exchange for better news & articles.
His biggest obstacle is the BBC which is publicly funded, well presented and 1 of the most popular websites globally ...
Whilst Murdoch may think that you get what you pay for, it would be a bold move to start charging for the online services people are used to getting free. I'm sure they would lose market share and therefore online advertising revenue which I'm told is now as much as traditional print.
As to being a charity, not being run for profit, I guess having GMG Hazel Acquisition 1 Limited, the corporate vehicle for Guardian Media Group, registered in the Caymans and saving them £600k corporation tax must help. Socialists? pfft.
I hate the free afternoon papers, though I do read them. Of course, by "read" I mean browse the headlines and look at the pictures. The actual writing in unreadable. Where do they find these "journalists"?
If people genuinely valued thorough journalism and good writing, newspapers would cost more and no one would read the free rags. But since most people can't tell the difference, the better papers are struggling and millions are happy to get their news from London Lite.
People who want specific info will pay (e.g. the FT). A general rag is of little value to anyone except the advertisers therein, and to further stupify the masses. They need to find their niche. If totty and gossip is what you want, maybe the Sun *could* charge.
Guardian are training up their print journalists with video and podcast skillz so they can do dual content (write for the paper, produce clip for website). Seems like the overall quality would suffer as journos spread themselves thin. But anything to save on costs I suppose. Had also heard the Observer rumour.
The way I see it, you are getting a free paper, the least you can do is dispose of it properly.
What would Sisyphus do?
Darwin would roll in his grave if he thought about this for any length of time...