Stroud Green Olive Oil '14

Morning all,<div><br></div><div>It may be only summer but I am starting some early planning for the *possibility* of doing SG Olive Oil again this year <span style="font-family: 'lucida grande', 'Lucida Sans Unicode', tahoma, sans-serif; line-height: 1.7em;">for N4 food lovers</span><span style="font-family: 'lucida grande', 'Lucida Sans Unicode', tahoma, sans-serif; line-height: 1.7em;"> (October/November).</span></div><div><br></div><div>I am not sure yet if I'll do it.   I like the notion but this has to be weighed against several factors.  1.  It is basically for love not money as it doesn't really make any profit.    2. It is a lot of work really.   3.  It is not my core activity and risks being a massive distraction from what really is supposed to be my core activity, which is writing a book.      But I do like olive oil.</div><div><br></div><div>If I do it there will probably be a few changes:</div><div><br></div><div>1)  It may be in rather limited quantities</div><div><br></div><div>2)  People will have to collect it from me, not home delivery</div><div><br></div><div>3)  I may repackage it in more expensive gift packaging</div><div><br></div><div>4)  Advance order only</div><div><br></div><div>5)  If I do a tasting at a local restaurant, like before, I have to get something substantial out of it this time other than oil-induced corrosion of the vocal chords and a hangover (but a damn fine free meal)</div><div><br></div><div>5)  The price may have to go up to cover my costs / time.</div><div><br></div><div>So there you go - I'd be interested in comments or observations either here or by email to mike@stroudgreenoliveoil.com.   I'll make a decision in a couple of months.   And if anyone thinks they can make it work financially and wants to take over and develop the business side, then get in touch.   Buon appetito!</div><div><br></div><div>Krappy</div>

Comments

  • I missed out last year in the olive oil and would love some this year
  • Krappy,<div><br></div><div>I have been a very big fan of my large bottle of it. In would gladly walk round to collect a refill from you and pay you money.<div><br></div><div>I'm not sure how much that helps, but that's my 2p worth.</div></div>
  • Your olive oil solves most of my Christmas present problems  -  please carry on.  Given the ;amount I want, it may take me a few trips to collect (I don't drive), but well worth it.
  • Krappy please mark me down for at least 5 litre bottles this year please :)
  • Orders flowing in I see ...... and will be fulfilled at least up to the number of unused empties I have in store, and I'll take it from there. Nice to know it's appreciated!
  • Am definitely be up for a couple of litres (or more).
  • New here. Where is it sourced from? Could be interested in 5 litres.<br>
  • @Ali @krappyrubsnif There is nothing in the About page. Well, not on iPhone anyway.
  • edited July 2014
    Nope, agree with Annie, there is no text in any of the we pages or the blog
  • <font face="Arial, Verdana" size="2"><span style="line-height: normal;">Krappy moved the website over to this blog:</span></font><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><br></div><div><font face="Arial, Verdana" size="2"><span style="line-height: normal;">http://stroudgreenoliveoil.blogspot.co.uk/p/blog-page_5890.html</span></font><br></div><div><font face="Arial, Verdana" size="2"><span style="line-height: normal;"><br></span></font></div>
  • Up for it too.<div><br>What's the book about?</div>
  • edited August 2014
    <font face="Arial, Verdana" size="2" style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="line-height: normal;">Sorry, couldn't figure out how to do a Wordpress blog.  Abandoned it.</span></font><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><br></div><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="color: rgb(41, 47, 51); font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 14px; line-height: 18px; background-color: rgb(255, 255, 255);">I've brought the Stroud Green Olive Oil Google blog up to date. Eager for your thoughts, oil-o-philes.</span></div><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="color: rgb(41, 47, 51); font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 14px; line-height: 18px; background-color: rgb(255, 255, 255);"><br></span></div><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="color: rgb(41, 47, 51); font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 14px; line-height: 18px; background-color: rgb(255, 255, 255);">http://stroudgreenoliveoil.blogspot.co.uk.  </span></div><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="background-color: rgb(255, 255, 255); color: rgb(41, 47, 51); font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 14px; line-height: 18px;"><br></span></div><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="background-color: rgb(255, 255, 255);"><font color="#292f33" face="Helvetica Neue, Arial, sans-serif"><span style="font-size: 14px; line-height: 18px;">I can definitely bring back plenty of oil, but my feeling is that this will never be a moneymaking thing but is more of a not for profit social and cultural exercise.   </span></font></span></div><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="background-color: rgb(255, 255, 255);"><font color="#292f33" face="Helvetica Neue, Arial, sans-serif"><span style="font-size: 14px; line-height: 18px;"><br></span></font></span></div><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="background-color: rgb(255, 255, 255);"><font color="#292f33" face="Helvetica Neue, Arial, sans-serif"><span style="font-size: 14px; line-height: 18px;">Sort of a declaration of support for real food / real olive oil and for olive farmers trying to make a living in the face of massive food corporations.  Also, I see it as a kind of bridge between us city dwelling people of Stroud Green,  and the people of a little village out in the Italian mountains, trying to keep alive a 5,000 year old tradition.</span></font></span></div><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="background-color: rgb(255, 255, 255);"><font color="#292f33" face="Helvetica Neue, Arial, sans-serif"><span style="font-size: 14px; line-height: 18px;"><br></span></font></span></div><div><span style="background-color: rgb(255, 255, 255);"><font color="#292f33" face="Helvetica Neue, Arial, sans-serif"><font face="Arial, Verdana"><span style="font-size: 14px; line-height: 18px;">I think this would make a fascinating project, though admittedly a bit </span></font><span style="font-size: 14px; line-height: 18px;">wanky</span><font face="Arial, Verdana"><span style="font-size: 14px; line-height: 18px;"> and self indulgent and middle class rubbish in a world where people are blowing up sleeping children in Palestine.   But still.</span></font></font></span></div><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="background-color: rgb(255, 255, 255);"><font color="#292f33" face="Helvetica Neue, Arial, sans-serif"><span style="font-size: 14px; line-height: 18px;"><br></span></font></span></div><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="background-color: rgb(255, 255, 255);"><font color="#292f33" face="Helvetica Neue, Arial, sans-serif"><span style="font-size: 14px; line-height: 18px;">Trouble is, I don't have time for hobbies.</span></font></span></div><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="background-color: rgb(255, 255, 255);"><font color="#292f33" face="Helvetica Neue, Arial, sans-serif"><span style="font-size: 14px; line-height: 18px;"><br></span></font></span></div><div style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="background-color: rgb(255, 255, 255);"><font color="#292f33" face="Helvetica Neue, Arial, sans-serif"><span style="font-size: 14px; line-height: 18px;">Please send thoughts.</span></font></span></div>
  • edited August 2014
    <span style="font-family: Arial, Verdana; line-height: normal;">Mirandola</span>,<div><br><div><div>It's a secret. It's non-fiction, an investigative book.  Let's just say that it's about a sinister, filthy-rich, powerful, subversive, politically extreme cult - and it's down your street.   And leave it at that.</div></div></div><div><br></div><div>So it's not the Great British Novel or even the Great London Novel, but I might get Stroud Green into it.</div>
  • Hi Krappy,  I'd definitely take 4 or 5 large bottles, depending on price.  Happy to collect!<div>Thanks for doing this, it's brilliant.  Long may it continue.</div>
  • edited August 2014
    <p style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="font-family: Arial;">I've started getting more enquiries about Stroud Green Olive Oil, and I'm aware that soon I am going to get absolutely loads of people asking about it for Christmas.  </span></p><p><font face="Arial" size="2"><span style="line-height: 1.7em;">My thinking at present is that this year I'll make the </span><span style="line-height: 22px;">oil available</span><span style="line-height: 1.7em;"> to anyone who wants it in 5 litre tins, but probably not do the labelled bottles.</span></font><br></p><p style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: 1.7em; font-family: Arial;">I'm sorry to disappoint, but the reason is simple - time.  And money.   However much I love the product - and believe me, I do -  it's dawned on me that with all the bottling, labelling, </span><span style="font-family: Arial; font-size: 13px; line-height: 22px;">paperwork, driving, building websites and account-keeping - a lot of work - and then delivering it (which I did last year), I'm basically solving everybody's Christmas present problems for nothing.</span></p><p><font face="Arial" size="2"><span style="line-height: 22px;">I wouldn't mind so much if I was retired and had the time, but I don't (writing a book).   Happy as I am for people to enjoy SGOO at Christmas, it just doesn't make sense for me to spend all day every day for the last three weekends before Christmas wrapping everybody else's Christmas presents for free!</span></font><br></p><p style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="font-family: Arial; font-size: 13px; line-height: 22px;">It's not worth selling the bottles through local shops unless someone is prepared to make an 'exclusive' deal - which none is, as far as I can tell - and the reality is that shopkeepers take almost all the profit. Selling it at markets is fun but can be very damp, discouraging on a wet day and hardly worth while either.</span></p><p style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="font-family: Arial; font-size: 13px; line-height: 22px;">There is definitely money to be made for someone with the a bit of time on their hands and able to create a proper business plan.  Maybe someone else would like to take over the bottling, labelling and distribution side and keep all the profits?  The oil would also benefit from some marketing and promotion expertise - more time.</span></p><p style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="font-family: Arial; font-size: 13px; line-height: 22px;">I would absolutely love to keep 'Stroud Green Olive Oil' out there if possible, it is very good oil at a decent price, a very attractive gift, and just so completely whacko, but I have to decide how to spend my time wrapping other people's Christmas presents is just not it I'm afraid (I have enough problems wrapping my </span>own).</p><p style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">I will probably bring back oil in 5 litre tins though.   </p><p style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">Anyway, watch this space: http://stroudgreenoliveoil.blogspot.co.uk</p><p style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><br></p><p style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><br></p><p style="font-family: Arial, Verdana; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><br></p>
  • oh no - that's my christmas presents plan quite undone. I do, however, quite see your point Krappy.  It made life wonderfully simple for me - but at your expense in terms of time and energy. I know I could buy a 5 litre tin and bottle it myself and it may come to that, but I am a total klutz and the bottling, labelling etc. may be beyond me..  Meanwhile,  if anyone takes you up on seeing to the business end, do let me know.
  • I'll take a tin please!<br>
  • I suppose I should ask roughly how much it costs before committing, actually...<br>
  • I'm making a new business plan - all will soon be revealed.
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